BASED Hair Clay for Men, Premium Hair Clay with Strong Hold, Texturizing Finish, & Low Shine, Hair Styling for Medium, Thick, Straight, or Wavy Hair, Santal Sandalwood Fragrance (3oz Pack of 1)
BASED Hair Clay for Men, Premium Hair Clay with Strong Hold, Texturizing Finish, & Low Shine, Hair Styling for Medium, Thick, Straight, or Wavy Hair, Santal Sandalwood Fragrance (3oz Pack of 1)
Transforms Flat Hair—Instant Volume & Texture
Strong All Day Hold
Naturally-Derived Ingredients
One-Time Purchase
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- STRONG HOLD WITH MATTE FINISH - This premium hair clay for men by BASED gives you a matte finish with strong hold that lasts all day, but is also reworkable for a much more natural look than other products.
- EASILY ADD VOLUME AND TEXTURE - Similar to our signature texture powder, our hair clay will instantly add volume & texture to your hair. It’s best used on normal to thick straight, or wavy hair. We recommend using Clay if your hair is shorter to medium in length. Pair with our Sea Salt Spray to lock in your beachy waves all day.
- EASY TO USE - We designed our premium hair clay with ease of use in mind, so you can spend less time on your hair and more time being you. Simply coat the tip of your index finger in clay and warm in your hands until it's evenly broken down. Then all that’s left is to style the way you like. After your day is done it washes out in the shower and you’re ready to style again the next day.
- SANTAL SANDALWOOD NATURALLY-DERIVED FRAGRANCE - We’ve tested dozens of clays and we were not impressed with the scent. Your hair deserves better so we added our signature naturally-derived santal sandalwood scent to keep your hair smelling fresh from sunup to sun down.
- PREMIUM INGREDIENTS: At BASED, we strive to get you the best quality products which start with the best ingredients. We use 2 types of clay, Bentonite & Kaolin which work together to offer long lasting results and absorb oil so your hair looks natural. We also pair Beeswax & Shea Butter to hydrate and soften hair without sacrificing any hold. All these great ingredients, formulated without Parabens, Petroleum, and Phthalates.
Natural Matte Textured Looks
Without the overly stiff feel or buildup.
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Naturally-Derived Ingredients
Formulated without parabens & petroleum.
All-Day Strong Hold
Strong flexible hold without heavy buildup.
Naturally Derived Fragrance
Scented with our signature scent.
High-Performance Formula
Engineered to deliver with no compromise.
Scalp & Skin-Safe
Gentle & effective. Zero compromise.
Nothing To Hide
Every ingredient listed. Every one intentional.
The Key Ingredients
SIMPLE, EFFECTIVE, BASED
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Naturally-Derived Ingredients
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Science-Backed
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Formulated & Filled in USA
Why choose BASED?
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| Naturally-Derived Ingredients | ||
| Overly Stiff & Unstylable | ||
| Strong All Day Hold | ||
| Natural Matte Textured Look | ||
| Easy & Fast To Apply | ||
| Cheap Synthetic Fragrance | ||
| Ingredient Transparency | ||
| Harsh Synthetic Chemicals | ||
| Can Dry Out Hair |
FAQs
How is the BASED Hair Clay different from traditional hair clays?
How is the BASED Hair Clay different from traditional hair clays?
Most clays use heavy petroleum bases, chalky fillers, or fake matte agents that dry your hair out. BASED Hair clay is oil-based, performance-driven, and built with ingredients your hair will actually benefit from. Zero shortcuts, zero compromises.
Who is this best for?
Who is this best for?
BASED Hair Clay is ideal for short to medium-length hair that needs strong hold, matte finish, and textured separation. Best for thick, straight, or wavy hair-it's not ideal for long or very curly hair.
How much hold does it give?
How much hold does it give?
Expect a strong, all-day hold with natural texture and no overly stiff feel. Unlike gels or cheap clays that flake, ours stays flexible and touchable.
Will it make my hair look greasy or heavy?
Will it make my hair look greasy or heavy?
No. Even though it's oil-based, the formula is designed to deliver a matte finish without heavy buildup or excess shine. You get control and separation-without the shine.
Does it wash out easily?
Does it wash out easily?
Yes. It's oil-based but non-greasy, and rinses clean with shampoo-no scrubbing, no residue.
Will it damage or dry out my hair over time?
Will it damage or dry out my hair over time?
We use premium, nourishing waxes, oils, and botanical extracts that condition while you style. Unlike others, we never use any drying alcohols, cheap fillers or harsh synthetics which can make your hair feel and look worse over time.
Is it scented or perfumed?
Is it scented or perfumed?
It's lightly scented with our naturally-derived fan-favorite scent - Santal. Masculine, clean and addictive. BASED will never use cheap & harsh synthetic fragrances that can cause irritation.
Can I use it with other styling products?
Can I use it with other styling products?
Yes, BASED Hair Clay works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Matte Texture Duo , which is a mix of BASED Hair Clay and BASED Texture Powder.